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Web Design: Mistakes To Avoid

September 3, 2014

Visitors are coming to your website for a reason; they want their questions answered. Our goal is to make this process as easy as possible. Any added enjoyment on top of this (i.e. animation, aethetics, etc.) is a bonus. Poor design, at any level of detail can potentially result in lost visitors, and customers, ultimately decreasing business for your website.

We at BMG have some pointers and guidelines to help you keep your site looking (and performing) at its possible best.

Under-Investing: You Get What You Pay For
Scruitinize and be diligent: where do you, as a business, want to be spending your money? Set your budget, remembering that you get what you pay for, largely. A person is of course free to build a site for $10 per month, but companies like us (BMG) do exist (and succeed!) for a reason.

When you pay minimally for website, you get minimal results and end up rebuilding it with a professional-standard company like BMG Media.

And here’s why. Low cost design rarely allows for easy updates or other changes. Given its rigidity, a company could actually end up spending more overall with a series of cheap, clunker designs (and re-designs), than a single, cost-efficient investment with a company like ours. This is because 99% of our websites are built on technologies and frameworks like WordPress that let you expand and grow. With our ability to program custom WordPress plugins and web apps, we try and avoid rebuilding websites when clients grow.

The returns for our clients are much higher.

Outdated, Unoriginal Content
Money spent on a beautiful working website isn’t worth too much without relevant, engaging content. Content like this keeps users coming back. Anything less, and the best design becomes a hollow dog-and-pony show. This could also hinder your SEO efforts, and what’s more…returning customers may assume you are out of business!

We suggest updating your content at least once a month (better yet, once a week), to keep your site relevant, and useful to users. For more information on engaging content, see our other post HERE.

Distracting Gimmicks
Your design is meant to guide the user to the right information, not impress them with bells and whistles. There’s a very good chance that when the user lands on your site, they already know what they want. If they can’t find out how to find this information within a few seconds you will lose the customer.

Overall, over-the-top design distracts from your content, and implies a desperation for user traffic. After trying a few clicks on your home page, they give up, believing you had nothing useful for them anyway.

Unclear CTA’s.
Call to actions are important when a user lands on your homepage. Utilizing these call outs are beneficial when trying to direct your audience to the most popular information or lead generation forms.

Even if a user does find what they’re looking for, they may leave the site to “come back later.” An explicit prompt them will help you get the results you want and need.

Rushed Design
A lot of times we get clients who say “I need the website done yesterday.” We understand the urgency, and the necessity of an effective site for business. We work very diligently to get the job done on time. However, we also recommend that you avoid rushing your site as much as possible.

From poor design calls, to impulse decisions on user experience, a rushed website could become quite expensive in the long run. This comes from a lack of proper research done on your target market, and a user experience trial. You may indeed need to start from scratch when any or all mistakes present themselves.

Don’t waste your time or your money. Planning is key to a successful website, and you deserve to have a page that reflects accurately, and efficiently, your expertise and brand authenticity.

To excel beyond these points, connect with BMG today.

Chris A.

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Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.

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