User Experience

April 11, 2014

User Experience – Form Follows Function

Your website may be pretty, and your branding may be strong. Perhaps you’ve invested hundreds, if not thousands to get the “look.” Often, this is the primary (and only) focus of a creative design team.

However, a user’s experience can make or break a company’s website.

It’s all about your websites functioning, an integral part to good design. It is important to make sure the user can navigate your site seamlessly, and that the content you want to promote is laid out clearly before them.

BMG can help you discover this “sweet spot” of form and function. Give us a shout.

Chris A.


Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.