Tips to Create the Right Buzz with Social Media
With the ever increasing popularity of social media channels such as Facebook, Google+, LinkedIn, YouTube, Twitter, Instagram, and Pinterest, creating the right buzz for your products or services has never been so easy and effective. Social media platforms are advantageous, as they can be effectively utilized by everyone from an individual to small businesses, large corporate entities and government organizations. Here are some tips to help you get started on your social media marketing initiatives.
Engage and build relationships
Social media posts should have something interesting to offer to users. Contests, ‘did you know’ questions, polling, etc. are good ways to engage your target audience. Interesting slogans, resplendent imagery, funny banners, and creative videos can easily trigger the virality factor, resulting in an increased number of likes and shares. If you stay consistent in providing engaging content to users, it’s likely that you will be able to create a sizable number of followers who regularly browse your social media channels.
Harness the power of analytics
Social media platforms have inbuilt tools that allow you to measure the effectiveness of social media posts. Whether it’s a banner, an image, text, video, or any other engagement tool, you can easily measure their individual reach and effectiveness using analytics. Based on the analytical data, you can then make the necessary changes or opt to introduce newer, more interesting content on your preferred social media platforms. A host of third party analytical tools are also available, which can be used to gain even greater insights into user behavior and responses.
Keep sales out of the equation
Avoid using your social media channels for sales. In most cases, the inherent potential of social media is realized to its maximum when it is used solely for brand building. It’s a pathway to a potential sales transaction, but not the actual stage where that transaction takes place. So, keep that in mind, unless you want to distract your users with a sales pitch.
Watch out for that typo
It may seem trivial, but even a minor typo can be as disastrous as a small hole that sinks a boat. Missing the ‘n’ from ‘banking services’ may seem funny in your personal social media account, but not on a business profile. Check the posts twice or thrice to make sure that everything is in perfect order. A much better way is to involve more people to have a look at the posts rather than checking them on your own. Also check the grammar and factual or relational issues in the posts.
Time it right
Check out what’s trending and see if you can somehow link it with your posts. Timing is important here, especially if you wish to have the maximum likes and shares for a post that rides on a trending news or event outside of your immediate ecosystem.
Social media is easy to use. However, if you are looking for specialized services, something like advanced analytics, highly creative and engaging digital assets, SEO, and viral content, then it’s better to seek professional advice and help. If you have any queries, or if you need help with your social media initiatives, do give us a call or drop us a line so that someone from our team of experts can get back to you with the best solutions for your specific needs and requirements.