The Benefits of Cross-Platform App Development

December 3, 2014

Mobile apps are one of the most preferred promotional tools and they are being used extensively for a variety of tasks that seek to register the highest quality of user engagement. Everyone from businesses to universities and colleges, restaurants, government agencies, healthcare centers and almost every other entity with a sizable customer base has already invested in app development. Users prefer using apps that are entertaining, interesting and engaging, which explains why app development is an intrinsic part of the digital marketing strategies of most organizations. Let’s have a look at some of the key benefits of cross-platform app development:

Target a broader customer base

Not everyone uses iPhone, so it’s obvious that cross-platform apps will enable you to target a broader customer base. There may be specific scenarios wherein you may be targeting iPhone users only, for instance, if you have a business that sells iPhone accessories or related services. In such cases, you will certainly go for an iPhone app. However, when you are not sure of the exact device being used by potential customers, then it makes sense to choose cross-platform apps. With cross-platform apps, you will also be able to leverage global markets, especially if you have a product or service with global applicability.

One message for everyone

Once the app development process is over and you have the cross-platform app ready, you can use it to spread your core message among the target audience. Since its cross-platform, you can create generic messages that appeal to varied users. Brand consistency is a key contributor to the making of a successful brand, so it makes all the more sense to deliver a consistent message to everyone by utilizing the cross-platform app. Your target audience, irrespective of the device they may be using, will then have a distinct perspective of your product or service. It will also help you to edge out your competitors by ensuring a higher recall value.

Reduced efforts and cost of development

By utilizing tools such as Appcelerator and PhoneGap, you can significantly reduce the efforts and costs incurred on app development and subsequent updates. These apps allow the conversion of codes to varied mobile platforms, which implies that you do not need to have multiple app development teams working on different mobile platforms. All the required changes or updates can be incorporated in the code, after which these tools can be used to sync it with the specific mobile platforms you are targeting.

Uniform design

With cross-platform apps, the colors used, the graphics, fonts, and all other design elements have the same look and feel on varied devices. This also contributes significantly in promoting brand consistency and adds a distinctive flavor to your products or services. This is very useful when your app goes viral and is splashed across various media channels with rave reviews and excellent customer feedback.

Contact us

If you have any queries, or if you need help with app development, do give us a call or drop us a line so that someone from our team of experts can get back to you with the best solutions for your specific needs and requirements.


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A seasoned Internet Media professional with more than 10 years of experience in varied domains such as website design & development, digital imaging, social media marketing, and search engine optimization. We are intrinsically technology geeks with an insatiable appetite for new developments in the digital landscape.