SEO Techniques for Sitewide Optimization

November 18, 2014

With thousands of websites out there, it’s very easy to get lost in the crowd. If your website is not optimized for search engines, you run the risk of being left out. Your website may eventually join the virtual junkyard, comprising of ideas that failed to click due to lack of an effective SEO roadmap. Our customized SEO services will help you overcome such problems and ensure that your website enters the good books of search engines. Here’s a brief overview of some essential tools and techniques that we deploy to achieve targeted SEO goals and objectives.

Site Map

An XML sitemap makes it easier for search engines to index all your pages in the shortest time frame. In the absence of an XML sitemap, search engines have to crawl each and every page, something they don’t necessarily like.

Robots.txt File

It’s a file that tells search engines about the pages that you do not want to be indexed. This is essential if you have uploaded some pages or data that you do not want to make available to everyone.

Clean Code

We utilize advanced technology tools to identify errors in code and fix them as per industry standards. Search engines are very particular about having a clean code. If your codes are garbled, it will adversely affect your website’s rankings.

Embedding the right keywords

Having the right keywords is the key to effective customer targeting. We research extensively to find keywords that will work best for a particular website. This is an ongoing process and requires a lot of effort to get the best fit for a specific website.

Analytics

The objective of web analytics is to measure each and every activity related to users. Pages accessed, links clicked, time spent on a page, user profile & location, user behavior on a specific page, device info, and navigation trail are some of the key aspects that can be accurately measured through web analytics. We utilize a host of third-party web analytics tools to appropriately measure user behavior. Changes, if required, can be initiated based on results derived through analytics.

Errors and redirects

Error 404 – ‘page not found’, 301 redirects and other server side issues can have a negative impact on search engine behavior. Such errors also leave a bad impression on users and need to be avoided. A detailed server scan using automated tools helps us identify such errors and fix them at the earliest.

Privacy Statement

With the growing scrutiny over the use of cookies, having a Privacy Statement has become all the more essential, especially the section that deals with the use of cookies for collecting user specific information. Having a detailed and legally verified privacy statement will help you stay away from potential legal hassles.

Duplicate content

Search engines frown at duplicate content and it can negatively impact your website’s ranking on search engine results pages. We have automated tools that can scan entire websites to point out any duplicate content that might be there.

Contact Us

If you have any queries, or if you need help with SEO, do give us a call or drop us a line so that someone from our team of experts can get back to you with the best solutions for your specific needs and requirements.

BMG

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A seasoned Internet Media professional with more than 10 years of experience in varied domains such as website design & development, digital imaging, social media marketing, and search engine optimization. We are intrinsically technology geeks with an insatiable appetite for new developments in the digital landscape.

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