SEO Basics – On-page Optimization

December 22, 2014

Search Engine optimization (SEO) is a constantly evolving profession and if you want to use it effectively, it’s essential that you start with the basics. In this section, we will cover the elementary techniques for on-page optimization, which are ways to ensure that the tags and codes on your webpages are as per industry standards and easily readable by search engine crawlers.

The Meta Tags

From an SEO perspective, Meta Tags are the most basic components that you need to get right. Any miss here, and your pages will lose their relevancy in terms of the search results displayed by search engines based on a user’s query. If the Title/Description is not right, the user may be forced to ignore your webpage and scroll down to find some other site that’s more relevant to their search query. If the keywords are inappropriate, your webpages might never show up to the desired target audience. What’s the use when, for instance, your webpage on car rentals shows up in the search results of a user who is actually searching for property rentals. So, make sure that you check the Meta tags on all your pages and change the ones that may not be relevant.

The content on page

Search engines are smarter than you think they are. They are constantly evolving and regularly changing their algorithms to ensure that users get the most relevant results based on their search query. It’s the core of their business model, something that they nurture and protect very aggressively. The quality, relevancy, and originality of content are the key factors that search engines utilize to determine result rankings. This necessitates that you get fresh content, and enrich it with relevant and the right amount of keywords. Also, the Meta tags should match the content on the page for the best possible results.

Alt attributes

Any image or diagram on your webpage should display a relevant Title/Description on mouseover. This makes it easier for the user to understand the imagery and helps ensure that search engines can properly index information about your images and diagrams, in addition to the page content. It is also beneficial in terms of increasing website traffic resulting from image searches.

Externalize JavaScript/CSS codes

If your pages are code heavy, especially if they are present above the body text, then you need to externalize these using separate JavaScript/CSS files. Remember that search engines crawlers have to crawl thousands and thousands of websites on a daily basis, so it’s likely that they want to spend as little time as possible on each page. If the codes on your pages are coming in the way of the crawlers, they might reduce the frequency of their visits to your website or penalize your pages with a lower ranking.

Contact Us

Since the search engine algorithms are constantly evolving, it makes sense to reach out to an expert when you have plans to optimize your website. Do give us a call or drop us a line so that someone from our team of experts can get back to you with the best solutions for your specific SEO needs and requirements.


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A seasoned Internet Media professional with more than 10 years of experience in varied domains such as website design & development, digital imaging, social media marketing, and search engine optimization. We are intrinsically technology geeks with an insatiable appetite for new developments in the digital landscape.