Optimize Your Business for Local Search

September 16, 2014

There’s an older business saying to describe a key factor to success, and it goes like this:

“Location, location, location.”

Sound familiar?

It’s true that brick-and-mortar businesses have made room for (or have been largely surpassed by) digital business, and online transaction.

Therefore, strategic positioning (i.e. “location”) not only remains critical, but also ever increases in importance as more and more business is done online.

Small or large, if you own a business with a local customer demographic you need localized search. Localized Search defined as a website providing geographically constrained metadata in its website to yield results that cater to a specific location.

There are a few ways to easily accomplish this without spending any money. Most businesses know they need to do this, but just don’t know how to do it.

We’d like to change that for you. Here a few ways to help your business’ website relate to your local customer base:

1. Get on local listing sites
Join well-respected websites like 4Square, Yelp, Zagat or Trip Advisor to make sure your local business is listed, and you have a good online review from your customers. These sites are all well optimized for your business with little need to do work on your own website. Also, having a listing on these sites makes your business look more legitimate (and relevant) when people search for it.

2. Locally verify your Google+ page
Many companies are on Google+ already, but they aren’t verified locations. It’s important to verify your business via phone or mail because it’s a great asset to have when people are searching for your business on Google. Not only can you add your contact info, but images and other pertinent data like hours of operation that will be displayed when you are found on Google local search. It’s easy to set up! Click Here for More Info

3. Clearly display contact/location information
Remember to include location information on your website in a place that’s easily found. While this doesn’t help SEO much, if someone is searching for you, they are more than likely wanting your contact information. On mobile responsive versions, it’s especially important to have a phone number on the first page in plain site, so the customer can easily call the business as well as find out where you are located.

If you feel you’d like assistance on making sure your website’s data and information are optimized for your local market, give our offices a call. We’d be glad to help.

+1 248 406-2050 or e-mail us info@bmgmediaco.com

Chris A.


Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.