One Page Websites

One Page Websites: Leveraging Valuable Real Estate

August 6, 2014

Today’s most visited websites follow a very particular trend: they are one page total.

Whether a portfolio of work, application, or promotional splash page, single page websites can be seen everywhere, giving just enough information for them to be impactful, and yield business results.

This trend poses a more pragmatic experience for consumers, and a challenge for designers.

It begs a key question: What information do you put on your page, and how do you construct it to communicate an effective message?

First, a little more about the construction of a single-page website. These sites can use Parallax technologies, which allow for an animated experience for users navigating the site. To see an example of this, visit out HOME PAGE. When programmed properly, responsive coding allows for websites to be viewed on any device with ease and convenience. In other words, users don’t have to travel around to different pages looking for information. This is an enormous advantage for the modern mobile market. With these cornerstones in place, a user can’t help but think of the website as “cool.”

So how does SEO work for single page sites? It all depends on the competition on Google. Naturally, sites with multiple pages, and more content are more SEO friendly. This is because they’re simply bigger, and can house more information. To Google, this makes a website “relevant.”

But who wants a giant site filled with irrelevant stuff? Optimize for a single page site in a competitive way, given designers’ use of its real estate. Our first suggestion is to start off by designing each section on the single page as if they were a standalone webpage. The keywords and content you want to rank for are important, and utilizing H1, H2, H3 tags and image alt tags will help. Next, develop each content section in a separate DIV tag. DIV tags aren’t searchable on Google, but you can define a DIV ID and anchor link to that specific section. And bonus: it keeps everything organized.

Utilizing a DIV ID with a strong keyword is useful when you use Anchor tags. This is because you may have a navigation bar on your site, and want the user to go to a specific spot on your single page site. The anchor tag acts as your SEO Friendly “URL.”

Single page websites look great, and are great for short term sites. Our recommendation is to create a single page site, with Parallax scrolling techniques and build out separate sections on your site which can be linked. These sections can include blogs, or a full portfolio – sections that have the ability to generate a lot of content to help your search-ability but not distract from the single page look and feel.

If you want a consult or assistance on revamping your website, or generating a short term page, contact our offices. We’d love to help your site shine.

Chris A.

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Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.

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