Flat Design

April 10, 2014

Smooth Your Ridges

Over the past year or so, companies have employed “flat design” or rather an aesthetic that takes their logo from a poppy, textured 3D to a smooth 2D. Look at Google, Apple, and Nike. You might use Google images to see the recent evolution of these popular brands, and see the new standard they are setting.

Because of this new standard, flat design colors, user interface (ui designs), and flat web designing is key. The most important part of this sticking design trend is to make sure that your logo and brand is authentically translated and progressed.

If you’d like some help or more information on this process, give BMG a call.

Chris A.


Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.