Design Trends – What’s in store for 2015

October 11, 2014

Website design has come a long way. From the time when webpages were mostly text heavy, we are now in an age where website design is limited only by human imagination. Utilizing advanced design tools and technologies, you can make your website come alive with varied components such as banners, animation and enhanced interactivity. Anything you have in mind, you can make it a reality on your website using these advanced design platforms. Let’s take a look at some of the design trends that are set to play a dominating role in the years to come.

Responsive is here to stay
With the deluge of devices, each with their own specific screen size and operating system, website owners face a tough task when it comes to ensuring consistent user experience. Responsive web design provides the right tools and technology to overcome this problem as well as to enhance user experience. With mobility being established as an irreversible trend, it’s easy to see why responsive web design is here to stay.

Renewed interest in Typography
With type-kits becoming affordable, and even free in some cases (eg. Google Fonts), web designers have more freedom to realize the full potential of typography. Some websites necessitate typographical themes, and in such cases, designers can experiment more with affordable and free type-kits.

Large, beautiful images as background
Many websites are catching up to the idea of using large, beautiful images as background since it makes the webpage a lot livelier and majestic. Background animation and videos are also being used by several websites to improve the overall look and feel of individual pages.

More scrolling, less clicking
With mobile web gaining prominence, website designers are more in favor of single page designs that are more convenient for end-users. Multiple webpage design is not suitable for small screens since they tend to increase clutter and cause problems related to thumbing relatively smaller tabs. Scrolling design is a lot easier to use, intuitive and allows for dynamic user interactions.

Micro-interactions
As compared to a static ‘sign-up’ form on the webpage, an animated banner that pops-up or wiggles on mouseover or any other predefined input, is likely to elicit a better response from the user. Micro-interactions can be used for a range of interactions such as motivating the user to sign-up, subscribing for offers and newsletters, online chat, etc. These can be easily added via plugins available within content management systems (CMS) such as WordPress.

The art of storytelling
It makes it easier for the user to connect to a website or webpage if it has a story to it. For the story to be relevant, easily understandable and emotionally appealing, everything on your website including its design, colors, content, images, etc. should reflect the core idea that powers your website. Easier said than done, but experts can certainly make this a reality for you.

What you can do
Website changes may require additional investments if you are using the services of a web design company like BMG Media. So, make sure to ask for the latest in design tools and technologies that may continue to deliver results for a long time to come. A vibrant website combined with your ability to derive maximum returns on your investments will bring you a lot closer to your targeted goals and objectives.

Chris A.

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Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.

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