Web Design

Why UX Matters?

March 1, 2015

User Experience (UX) relates to the interactions that a user has when browsing a website, or using a product, service or an application. What started as an innovative technique by some clever businesses to improve user interactions, has now transformed into a dedicated profession. It is now a diverse subject and covers everything from overall…

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Why is Brand Identity Important?

February 28, 2015

A brand has several attributes. It is a promise for something that the customer needs; it is a message intended for the target audience; and it is the face of an organization. Without an effective brand identity, it would become difficult for customers to relate to a product or service. Let’s delve deeper and see…

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Importance of Visual Hierarchy

February 5, 2015

An average webpage contains loads of information and each user group differs in terms of their purpose for visiting a webpage. Some may be searching for a specific product or service, whereas others may be seeking information on a particular subject, or just be there for casual browsing. To accommodate the varied needs of different…

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Infusing the Magic of Pastel Colors in Website Design

January 28, 2015

With hundreds of competing websites, one of the key priorities is to make the design stand out, both in terms of look and feel as well as user experience. The color palette utilized for a website plays a significant role in building up its character. Colors play an important role in website design and are…

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