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Why is Brand Identity Important?

February 28, 2015

A brand has several attributes. It is a promise for something that the customer needs; it is a message intended for the target audience; and it is the face of an organization. Without an effective brand identity, it would become difficult for customers to relate to a product or service. Let’s delve deeper and see…

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Importance of Typography

January 20, 2015

Typography is all about the artful, logical and meaningful representation of text. Typography can be classified both as an art and science as well because it involves loads of creativity in combination with a thorough understanding of the content, its core message, and the target audience. It’s a great tool for augmenting the aesthetic appeal,…

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alphabet

Thinking Out of the Box with Typography Techniques

December 15, 2014

The conventional rule is to be within the limits of the grid when using typography elements in the design. However, modern typography stylists have been challenging the limitations of the grid and have come up with several variations, resulting in some really great and mesmerizing design elements. It’s not that the grid is lost forever;…

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inforgaphic-examples

How infographics can help better represent a process/system

November 22, 2014

Infographics are everywhere, and you come across them almost daily in newspapers, magazines, books, television, websites, social media platforms such as Facebook and YouTube, billboards, and many other places. The deluge of infographics is largely due to the fact that humanity is currently experiencing an information overload, and infographics simplify the process of receiving and…

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