Brand Development

April 10, 2014

Branding: Zoom In, Zoom Out

There is a lot of talk out there about developing a strong brand. Given the fragmented nature of media and consumer channels, companies benefit most when they invest in brand development experts, and stellar designers. When the brand is strong, it has an almost magnetic affect on consumers, standing out from all of the noise.

Most companies stop with the logo, and they are selling themselves short. It is important to focus on every aspect relating to your brand, and to make sure that the design of all consumer-facing assets follow suit. This applies to everything from product packaging to social media accounts.

Even if some rebranding is necessary, the design consistency will have huge returns on your company’s investment. BMG is here to help, along with other talented designers in Michigan. A 360 degree review makes your brand strong.

Chris A.


Chris is a high energy graduate of the University of Michigan Ross School of Business. His passion for brand development and management has led him to the digital marketing space. Combining innovative thinking with business acumen, he has experience on the front lines as an account manager, social media lead, writing copy for marketing material and brand promotion. In his personal time, he is an avid barefoot runner, globetrotter, and self-proclaimed yogi.