Benefits of wireframes

January 18, 2015

Wireframes are the first initial sketches of a proposed design. These can be utilized for varied purposes such as website design, sales brochure template, newsletter template, PowerPoint presentation template, business card design, and logo and banner design. As long as a project involves some design elements, it’s always better to use wireframes for finalizing the design part. Let’s take a look at some of the benefits of wireframes.

A team effort is always better

Before work can be started on the final design, everyone in the team, right from the visualizer, to the designer, the developer, and the project manager, takes part in the qualitative and progressive iterative process involving the wireframes. When a consensus is reached and a basic layout is approved by all, the final design work is initiated. With inputs taken from every team member, it’s likely that the final design will be implemented at the earliest and will not be put through any major changes. Since team effort was involved, and both technical and creative aspects were integrated in the wireframe design, there’s also an increased probability that the final design will be qualitatively superior in comparison to a design created by a single individual.

Improved client engagement

Once the design has passed internal assessment, the client can be asked to review the wireframe design and provide inputs. Getting the client’s approval is something that mattes most, and a wireframe design is a good way to start working towards that goal. The client can review the wireframes, suggest changes, and when they are satisfied, the actual design work can commence in HTML or Photoshop. The client may request further iterations, but the probability is significantly reduced because they had already reviewed and approved the wireframes.

Easy to use and cost effective

Creating the design in HTML or Photoshop, and then putting it through the iterative process, may lead to significant wastage of time and effort. Some people still follow this conventional method, but the majority of the smarter generation now uses wireframes. And it’s quite obvious because all you need is a pencil, a piece of paper, and a scanner to make the initial wireframe and share it with others for their review and inputs. With the availability of digital drawing tools, it has become even easier to unlock the full potential of wireframes. Using lightweight apps, people are making, editing, and sharing wireframes anytime, anywhere on their mobile devices.

Improved communication and visibility

As the saying goes, “a picture is worth a thousand words”, it’s easy to see why verbal communications fail to effectively convey any changes requested by a stakeholder. Verbal communications may be misinterpreted and even more so in the present context where work is shared globally and involves people from varied geographies. A wireframe does not face such challenges because it involves the visual aspects of the human understanding and is not limited by language or any other geographical constraints.

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A seasoned Internet Media professional with more than 10 years of experience in varied domains such as website design & development, digital imaging, social media marketing, and search engine optimization. We are intrinsically technology geeks with an insatiable appetite for new developments in the digital landscape.