2015 Mobile UI Trends

January 7, 2015

Mobile UI design has undergone significant changes over the years, propelled by a variety of factors such as screen size, technology innovations, mobile operating systems, and processor speed. If we look at the top end of the spectrum, comprising leading websites and the most popular apps and games, we can identify a commonality pointing towards a minimalist style. Mobile UI trends indicate that there is an increased focus on reducing clutter and giving more space and prominence to content and functionality. The idea is also to make the information easy to understand and remember without losing out on the visual appeal. Let’s take a closer look at some of the popular mobile UI design trends.

Layered interfaces

These provide for an engaging 3D experience, wherein users can choose to keep some windows on the front and push others towards the back. Anytime they need the windows at the back, they can simply swipe or click to bring them to the front. This is very useful for people handling multiple documents or apps simultaneously.

Eliminating the lines

In an effort to reduce clutter, there is a growing tendency to use blocks, colors, and spacing instead of the conventional dividing line. With the lines eliminated, the interface comes out much cleaner and sports a modern look. By rendering a classy look and feel, it accentuates the content and inbuilt features and functionalities.

Rule of Thumb

With most users relying on their thumb when using their mobile devices, one of the key focus areas of mobile UI design is to make available specific components that support thumb-based interactions. Making the clicks and selections possible with minimal movement of the thumb is one of the primary objectives of mobile UI design.

Gesture support

With the emergence of gesture-based controls, a lot of importance is being given to designing specific elements that would enhance the gesture-browsing experience of users. Gesture-based controls may still be in their infancy, especially when compared to touch-based interactions, but with rapid technology advancements, gesture-based controls may soon gain prominence. Mobile UI design will play an important role in this journey.

Fewer colors

The trick to utilize just 2 or 3 color shades for that classy look has reaped tremendous benefits for a number of mobile websites, apps and games. Using too many colors agitates the mind and should be avoided. Utilizing fewer colors ensures a serene experience and users are most likely to spend more time browsing, trying the functionalities, and being positive towards any ‘call to action’ component.


Animations are a good way to present information in a fluid and visually appealing manner. If done right, animated elements in the design can significantly enhance user experience, all while ensuring a higher recall value. However, this is a tricky domain and a badly done animation can prove disastrous in terms of user experience. It’s always better to seek professional help for fully unlocking the potential of complex animations.

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A seasoned Internet Media professional with more than 10 years of experience in varied domains such as website design & development, digital imaging, social media marketing, and search engine optimization. We are intrinsically technology geeks with an insatiable appetite for new developments in the digital landscape.